Sending personal, cold emails is easy. With tools like Outreach, PersistIQ, or QuickMail, sending at scale is even easier. But even though these tools make scaling easy, there’s plenty to consider while designing a campaign. For example:
•What is my call to action?
•How many times should I email a prospect and over what time period?
•How do I make sure emails look personal and send correctly?
•What metrics are important for my business and what can I learn from them?
•What do I do once a campaign launches?
One of the superpowers growth marketers possess is the ability to decipher human psychology with data. They say that human behavior is unpredictable, but there is also a law of large numbers. When we analyze patterns of data across millions of users, the key metrics are surprisingly predictable and remain the same unless you do something different with your product.