I have spent a lot of time working with government agencies over the last 17 years, and have gained an appreciation for security, but more importantly, for certification and accreditation (or “C&A” in government-speak). C&A was originally spawned from the Department of Defense Information Assurance Certification and Accreditation Process (DIACAP), which applied risk-management frameworks to information systems. Eventually, DIACAP transitioned to the NIST Risk Management Framework (RMF), which further standardized this process. Working in the security space — especially with government agencies — I have learned that when vendors make security claims, they need to have actual evidence in the form of third-party certifications to back up those claims.
Cloud-based business phone systems are powerful tools for modern communications, but for some potential buyers, cloud services raise concerns about reliability. After all, for many businesses, downtime directly impacts revenue.
Since day one, RingCentral has been designed with reliability in mind. Early on, we made a strategic decision to build our own network, which allows RingCentral to provide carrier-grade reliability and outstanding call quality. Here’s how our network keeps your business up and running even in the face of disaster.
No matter what business you’re in, you need to have an elevator pitch. You never know when you might run into someone and have the perfect (if short) opportunity to talk up your business. Make sure your elevator pitch is pitch-perfect with these five quick tips.
Sending personal, cold emails is easy. With tools like Outreach, PersistIQ, or QuickMail, sending at scale is even easier. But even though these tools make scaling easy, there’s plenty to consider while designing a campaign. For example:
•What is my call to action?
•How many times should I email a prospect and over what time period?
•How do I make sure emails look personal and send correctly?
•What metrics are important for my business and what can I learn from them?
•What do I do once a campaign launches?
One of the superpowers growth marketers possess is the ability to decipher human psychology with data. They say that human behavior is unpredictable, but there is also a law of large numbers. When we analyze patterns of data across millions of users, the key metrics are surprisingly predictable and remain the same unless you do something different with your product.
It’s a noisy world, and the people whose attention you’re trying to grab are busy. They get a hundreds of emails, calls, and messages every day. Your job is to cut through all the noise, and make sure your message gets across as quickly and effectively as possible. Whether you’re writing an email or pitch deck for your startup, or having a face-to-face conversation, controlling the sequence of your ideas is the most powerful tool you have to get what you are asking for.