Sending personal, cold emails is easy. With tools like Outreach, PersistIQ, or QuickMail, sending at scale is even easier. But even though these tools make scaling easy, there’s plenty to consider while designing a campaign. For example:
•What is my call to action?
•How many times should I email a prospect and over what time period?
•How do I make sure emails look personal and send correctly?
•What metrics are important for my business and what can I learn from them?
•What do I do once a campaign launches?
One of the superpowers growth marketers possess is the ability to decipher human psychology with data. They say that human behavior is unpredictable, but there is also a law of large numbers. When we analyze patterns of data across millions of users, the key metrics are surprisingly predictable and remain the same unless you do something different with your product.
It’s a noisy world, and the people whose attention you’re trying to grab are busy. They get a hundreds of emails, calls, and messages every day. Your job is to cut through all the noise, and make sure your message gets across as quickly and effectively as possible. Whether you’re writing an email or pitch deck for your startup, or having a face-to-face conversation, controlling the sequence of your ideas is the most powerful tool you have to get what you are asking for.
We recently caught up with Dr. James Collins, Termeer Professor of Medical Engineering & Science and Professor in the Department of Biological Engineering at Massachusetts Institute of Technology to discuss his team’s recent invention of a rapid and inexpensive field-based diagnostic test for the Zika virus using synthetic biology tools.
After more than 16 hours of researching and testing, we found that the 64GB SanDisk Extreme CZ80 USB 3.0 is the best flash drive for most people. On both PCs and Macs, the SanDisk Extreme is one of the fastest drives we tested, outpacing SanDisk’s own claims. It has the best combination of speed, price, capacity, and … Read more
When commuting to an office (perhaps your “office” is the great outdoors itself), you may occasionally need a little help to keep the winter chill at bay. A hand warmer—a pocket-sized device powered by electricity or another fuel source—does exactly that. After spending a total of more than 65 hours testing hand warmers over the … Read more
After more than 30 hours of research and testing 11 different headsets, the Jabra UC Voice 550 Duo is our pick for the best USB office headset. It’s comfortable enough to wear during even the longest conference calls thanks to soft, well-padded earcups that don’t put pressure on your ears, and it has the best sound quality … Read more