GrowthX Academy: 5 Days to Become a Cold Email Pro

Sending personal, cold emails is easy. With tools like Outreach, PersistIQ, or QuickMail, sending at scale is even easier. But even though these tools make scaling easy, there’s plenty to consider while designing a campaign. For example:

•What is my call to action?
•How many times should I email a prospect and over what time period?
•How do I make sure emails look personal and send correctly?
•What metrics are important for my business and what can I learn from them?
•What do I do once a campaign launches?

GrowthX Academy: How Data Captures Human Behavior

One of the superpowers growth marketers possess is the ability to decipher human psychology with data. They say that human behavior is unpredictable, but there is also a law of large numbers. When we analyze patterns of data across millions of users, the key metrics are surprisingly predictable and remain the same unless you do something different with your product.

GrowthX Academy: How To Pitch Your Ideas: The Pyramid Principle

It’s a noisy world, and the people whose attention you’re trying to grab are busy. They get a hundreds of emails, calls, and messages every day. Your job is to cut through all the noise, and make sure your message gets across as quickly and effectively as possible. Whether you’re writing an email or pitch deck for your startup, or having a face-to-face conversation, controlling the sequence of your ideas is the most powerful tool you have to get what you are asking for.

Twist Bioscience: Q&A with Prof. James Collins on his portable, low-cost Zika diagnostic

We recently caught up with Dr. James Collins, Termeer Professor of Medical Engineering & Science and Professor in the Department of Biological Engineering at Massachusetts Institute of Technology to discuss his team’s recent invention of a rapid and inexpensive field-based diagnostic test for the Zika virus using synthetic biology tools.

DollyDrive: Application User Manual

Scope: Writing and editing Source